Before I could even read I use to love looking through magazines. There is always a stack of magazines within arms reach, so I suppose that this is where my passion for designing for print was born.

It is very rewarding being able to pick up something that I have designed. It’s the combination of the design, the texture of the stock, the die cut or fold or any number of different elements that really completes the product.

Great design could be a combination of the use of colours, layout, use of white space or the stock but I really believe that great design is when the product achieves its desired goal. That may be to increase sales, create awareness or whatever its purpose is.