Logos are everywhere. It’s the mark that defines a business and can be seen when you are using an appliance, walking down the street or even watching a movie.

It is so rewarding working with a client from the beginning of their company, as this is when they have the most enthusiasm, or when they re-birth that energy with a re-branding.

A company’s branding does not need to tell you what they are selling. Just look at the big boys. Coke doesn’t use a bottle and Nike don’t use a shoe in their logo. The logo instead needs to represent the general concept of the company.